More Americans, enjoying more flowers, more often...

Volume IV, Issue 10 

October 2018

In This Issue ...

  1. S.F. Horticulture Student is First Recipient of CalFlowers Scholarship
  2. CalFlowers Board of Directors Election Ballots Sent
  3. CalFlowers Announces New Airline Cargo Carrier
  4. CalState Floral Presents, "CaliFlora 2018"
  5. Featured New Members
  6. Transportation
  7. New Members


CaliFlora 2018
November 3 & 4, 2018
Carlsbad International Floral Trade Center
Carlsbad, CA


2019 Fun 'N Sun Convention
July 24 - 27, 2019
Hilton Santa Barbara Beachfront Resort
Santa Barbara, CA

 Flower Of The Month:

The October birth flowers are the marigold and the cosmos

Marigolds (pictured above) traditionally symbolized despair and grief over a loved one.  It may be surprising that such a cheerful flower is associated with the dead.

However, for many cultures, its those neon-bright orange and yellow hues that represent the sunrays or light paths that guide their dearly departed.

The bright orange and yellow hues representing the beauty and warmth of the rising Sun, and its power to resurrect.

Today, we often focus more on sunny colors of the marigold, representing optimism and prosperity.

Cosmos (pictured above) are a symbol of order, peace, and serenity.

The name Cosmos comes from the Greek kosmos, meaning order, harmony, or the world.

Spanish mission priests in Mexico cultivated Cosmos in the mission gardens, and gave it this name, because of its “evenly placed petals.” 

Not only is order and harmony expressed in the blossom’s symmetry, grace, and simplicity, but also in the symmetrically balanced, regularly-doubled production of leaf and blossom stems.

CalFlowers News

Our goal is to communicate on a monthly basis with the membership and interested parties about recent past and upcoming events, program updates, and general information about how CalFlowers is engaging in the industry on behalf of the membership.


San Francisco Horticulture Student is First Recipient of CalFlowers Scholarship

Roamie Thatcher (pictured left), a student at City College of San Francisco and gardener since she was seven years old, has won the first annual scholarship awarded by CalFlowers

Read more about Roamie’s career as a gardener and the scholarship she received here


CalFlowers Board of Directors Election Ballots Sent  

Election ballots have been emailed to Floral Member primary contacts for the 2018-19 fiscal year CalFlowers Board of Directors election.  If you have questions about your company’s primary representative of record, please call the office at (831) 479-4912 or email [email protected].

Ballots must be received by 5:00 PM on Friday, November 16, 2018.

CalFlowers Announces New Airline Cargo Carrier

We are pleased to announce our newest airline member to the Association: WestJet Cargo.  WestJet Cargo is a Canadian airline founded in 1996 that provides scheduled and charter air service to destinations in Canada, United States, Europe, Mexico, Central America and the Caribbean.

WestJet is currently the second-largest Canadian air carrier, behind Air Canada, operating an average of 777 flights per day.  WestJet operates three variants of the Boeing 737 Next Generation family and the Boeing 737 MAX from Los Angeles (LAX) to Canada.  The airline’s headquarters is located adjacent to the Calgary International Airport.

CalFlowers has negotiated new deeply discounted shipping rates on WestJet Cargo, and we expect to roll them out this week.  Watch for our official CalFlowers/WestJet program announcement coming soon.

CalState Floral Presents,
"CaliFlora 2018"

The California State Floral Association (CSFA) invites you to CaliFlora 2018, to be held November 3 & 4, 2019 in Carlsbad, CA. Click Here to download the color brochure and registration information.

All convention events will be held at the Carlsbad International Flower Market5858 Dryden Place, Carlsbad, California.

California Certified Florist (CCF) testing and Education Workshops will be held on Saturday, November 3rd.

A Student Competition will be held on Saturday evening, November 3rd, and the Top Ten Competitions will be held on Sunday morning, November 4th.

The Sunday afternoon design program, sponsored by Teleflora, will feature Joyce Mason-Monheim AIFD, CFD, AAF, PFCI, AzMF - “Bloomin’ Talent – Bringing Back the Art of Design”.

Sunday’s lineup also includes a Trade Show and a California Certified Florist Pinning Ceremony, along with an auction of cutting-edge floral arrangements.

The special Sunday feature event is a silent auction, a very popular and successful event at the convention.  Your donation to the auction will go a long way to ensuring that CSFA remains a vital part of the floral industry.  

For more information about 2018 CaliFlora contact Ann Quinn at (916) 448-5266 or via email at [email protected].

Featured New Members

Florius Flowers

Florius Flowers supplies a wide range of fresh flowers grown in the highlands of Kenya and Ethiopia. Florius is globally recognized for their high-quality Hypericum Coco and Veronica Smart flowers. With over 20 years of experience, 6 fully operational farms in both Kenya and Ethiopia, and with a strong and growing workforce, Florius ensures that the whole process from farm production to delivery gets closely-monitored to guarantee that their customers only receive the freshest harvest and best flowers.

Florius ships their flowers internationally into 8 major market destinations - United States, Australia, Europe, Canada, China, Russia, Japan, and the Middle East. Florius’ strong global presence is greatly in part of their premium quality flowers and great customer service. Currently, Florius offers a total of 10 different varieties for their Hypericum Coco series of flowers and a total of 8 different varieties for their Veronica Smart flowers.

Click here to read more about Florius.


Petaljet is a wholesale website selling fresh cut flowers and greens to florists, event planners, and independent retailers.  All of their product is cut fresh to order and shipped direct from the farm to your door.  Because if the extreme freshness of the product, vase life is maximized and not lost in the distribution process.  All orders ship FedEx and deliver Tuesday – Friday, in the morning. 

Jeffrey Burkard, CEO of Petaljet (pictured left) says, Petaljet goes to great lengths to curate the best product from the best farms.  They do their own tests and eliminate most varieties from their site.  You can be sure that you will get an excellent product that performs well when you shop with them.  Additionally, Petaljet is very customer service oriented and can reach them in multiple ways, 7 days a week.

Because the direct-ship model eliminates a lot of waste in the distribution process, their prices are almost always better than conventional wholesalers, especially on specialty products.  Additionally, they provide access to limited and rare products that many wholesalers do not offer.  For example, Petaljet has a large selection of Ecuadorian garden roses, many that most floral designers have never seen before.

Petaljet is adding new products monthly to have a full product offering, so be sure to check back often. They also partner with their farms to do special promotions on a weekly basis, so make sure you sign up for our newsletter. Click Here to visit their website.


As a reminder, new shipping rates and program information for 2018 is up on the CalFlowers website.  Members can use their login to access this information anytime.  Rates on FedEx, GSO, OnTrac and airlines can all be found as well as other handy information.  For questions or comments on any of our programs, please contact Chris Johnson for assistance (760) 533-5580 or [email protected].

Also, as a reminder, if you are going to ship during the Thanksgiving or Christmas holiday periods, we recommend ordering your FedEx supplies now, as FedEx will not ship any supplies approaching the holiday. For Thanksgiving, orders must be placed no later than 11/9, and for Christmas, place your supply orders no later than 11/30. 

Recently, Golden State Overnight added UTAH to their network, and now GSO has expanded their services to MONTANA.  Please note that this is a 2-day service. Visit for a handy map tool that can show you new transit times into Montana and neighboring states from your location. If you have any questions, please contact Chris Johnson via email  [email protected] or by phone (760) 533-5580.

OnTrac also has a very nice “Time and Transit Map” under Zip Tools on their website.  This handy map loaded from YOUR zip code really helps understand OnTrac’s overnight commitment areas.  To download your map please visit


Check out our updated airline contact website page, a handy reference offering contact information for our California Air Cargo representatives.  Members, please visit for a copy of this list. 

If you haven’t yet heard about the new CalFlowers/Alaska Airlines shipping program, this exclusive offer is available now to CalFlowers members.  These new Priority Rates are the best we have seen in years and with the Virgin merger completed, Alaska Airlines has an extensive network servicing major popular destination all across the U.S.  To get linked to this exceptional program, interested members must sign up.  Please contact Chris Johnson to get started.  [email protected] or (760) 533-5580.

For members shipping into Canada, we have a brand new member carrier who has put together some aggressive shipping rates for members into Canada.  Please see the third article in this newsletter (above) for information about our newest member, WestJet.

NOTE: Transportation Rate information and documents are viewable/downloadable (as PDFs) on the CalFlowers Members Only site. Please note that these documents are considered sensitive material and are available to the primary contacts for Ag Buddy, Associate Floral, Associate Grower, and Floral members only.

To access the Members Only site, simply log in using the Member Login button in the top-right corner of our website.  

Click here if you don't know or don't remember your username and/or password.  This document will help you login. 

New Members

In September 2018, we were pleased to welcome the following new CalFlowers members:

Associate Floral
Beekenkamp Plants B.V
Faribault, MN

Boesen The Florist, LLC
Des Moines, IA

Palm Beach Gardens, FL

Misty Flowers
Miami, FL

Red Raven LLC dba Petaljet
Chicago, IL


1500 41st Avenue, Suite 240 Capitola, CA 95010 | 

Ph. 831-479-4912 | Fax 831-479-4914