More Americans enjoying more flowers more often...

Volume VIII, Issue 6

June 2022

In This Issue ...

  1. Fun 'N Sun Early Bird Registration Pricing Ends
  2. Fun 'N Sun Golf Tournament
  3. Fun 'N Sun Sponsorship Available
  4. Fun 'N Sun Room Block & Overflow
  5. Thank You Fun 'N Sun Sponsors
  6. Attention Musicians and Singers
  7. The Bloom Show & Flowers and Cents Live at Fun 'N Sun
  8. Transportation
  9. Welcome New CalFlowers Members

2022 Events:

Slow Flowers Summit 2022
"Inquire Inform Include Instigate Inspire"

June 26 - 28
Pocantico, NY


AIFD Symposium "Roots"
July 4 - 8
Caesars Forum Las Vegas Las Vegas, NV

Fun 'N Sun
"All About Flowers"
Aug. 29 - Sept. 1, 2022
Hotel del Coronado
Coronado, CA

Click Here to Rediscover the California legend - Hotel del Coronado.

SAF Orlando 2022

September 6-8
Orlando, FL

Latest Legislation

Click Here to read the latest Legislative updates.


Is a cooperative effort to get more Americans enjoying more flowers, more often. From upscale florists, farmers markets or grocery stores — as long as people are bringing home flowers regularly, that’s good enough for us.

We want everyone to experience the impact of flowers on a daily basis. They’re a beautiful, natural dose of feel-good, so why should they be reserved for special occasions?

Even the most modest bouquet of flowers can have all sorts of positive short and long term effects on how we feel — in other words, it’s that flower feeling.

Click Here and request access to all of the FREE Assets That Flower Feeling has to offer.


Self care has become a lot of work. You gotta pamper, practice mindfulness, balance life and work, and be awesome at all of them. Flowers on the other hand are self care made easy. They won't replace working out or eating well. But they're a spiritual tune-up. So treat yourself to a little off-the-shelf self care.

June Birth Flower:

Roses are one of the most recognizable flowers, often given as a sign of affection since it’s long been a symbol of love.

The Rose
The rose family (Rosaceae) is made up of more than 100 species of perennial flowering shrubs. Many are cultivated for their beautiful flowers with colors including white, yellow, pink, and red. Most rose species are native to Asia, but some have origins linked to locations in North America, Europe, and Northwest Africa.

Rose Meanings and Symbolism
The rose has long been a symbol of love, beauty, and affection. And each color rose holds a different meaning. A red rose means ‘I love you’ and is a sign of romance; pink represents happiness and admiration; a white rose symbolizes innocence and purity; orange means desire and excitement; yellow represents cheer and happiness, although some folklore considered it to mean jealousy. A red and white rose paired together has come to symbolize unity.

The Romans viewed roses as a representation of death and rebirth, often planting them at the graves of loved ones.

Roses in History

  • In Colorado, fossil evidence in the form of rose leaves suggest that plants in the rose family date back at least 35 million years.
  • It is estimated that the cultivation of garden roses dates back 5,000 years, beginning in China. 

Roses in the Garden
Rose shrubs may be upright, climbing, or trailing, with stems filled with thorns. The flowers range from miniature, half-inch diameter blossoms, to some hybrids that are more than 6 inches in diameter. 

 CalFlowers Featured
"New Member" Spotlights

To see all of our past Featured "New Member" Spotlight stories Click Here.

If your company would like to be a featured "New Member", please contact Monnaie Pepin for more details.

Past CalFlowers Newsletters 

Click Here to view past CalFlowers Newsletters now available on our website.

CalFlowers News

Our goal is to communicate with our members and interested parties on a monthly basis about recent, past, and upcoming events, program updates, and general information about CalFlowers engagement in the industry on behalf of the membership.

If you have an announcement or story you think our members should see, contact Monnaie Pepin, Director of Communications, Events and Administration.

2022 - 2023
Membership Directory Available Online

To purchase additional printed copies of the 2022 - 2023 Membership Directory please  Contact Lani Conklin.

For Members Only Access

Click Here for a quick reference guide on how to log into the members only site.

Social Media

Visit the CalFlowers Facebook page 

Check in for news, upcoming events, photos, and topical items.  

Click below to find us on: 





Fun 'N Sun Early Bird Registration Pricing Ends Wednesday, June 29

Fun ‘N Sun is set for August 29 – August 31, 2022, and will be held at the Hotel del Coronado in Coronado, CA.

Early bird pricing of $720 ends on June 29 and registration will increase to $795.
Save $75 and register today!

Fun 'N Sun Golf Tournament

Monday, August 29
Coronado Golf Course
7:00 – 2:30 p.m. (Shotgun start @ 8:30 a.m.)
Optional Event: $295 per player

Space Is Limited!!!!

INCLUDES: green fees & tax, driving range, golf cart, lunch at the golf course and shuttle service to and from the course.  Shirts with collars, mock turtlenecks and appropriate shorts or bottoms are required. No denim is allowed on the course by players or volunteers.  Buses will load from the Founders Lawn (off Orange Avenue) and leave at 7:00 a.m. sharp.

Fun 'N Sun Sponsorship Available

There are sponsorship opportunities still available, and here’s just a sampling:

  • Sponsor the Fun 'N Sun Floral Display, or
  • The "All About Flowers" Dinner Buffet or Appetizers
  • Contribute to the flower fair pre-show event on Tuesday, or
  • Sponsor an educational session on Wednesday.

The sooner you check out the full list of sponsorship opportunities and sign up, the better the chance that you will find the perfect vehicle to market your organization.

Each sponsoring organization will be included:

  • in the Fun ‘N Sun program book that will be handed out to each attendee
  • on all signage during the convention
  • on the CalFlowers website
  • in Social Media posts leading up to the convention
  • Click Here for the complete list of sponsorship opportunities.

If you have any questions about sponsorship, please contact:
Chris Johnson @ (760) 533-5580 - 
[email protected].

Fun 'N Sun Room Block & Overflow

Our room block at the Hotel del Coronado is sold out but we currently have 3 overflow options available.  Click Here to check out the hotel information for the overflow hotels.

Thank you to the following companies for sponsoring the
2022 Fun 'N Sun
"All About Flowers" Convention:

Above All Flowers / New Bloom Solutions
Accent Décor
A-Roo Company
Armellini Logistics
Ball SB
California Flower Shippers
Calmex Wholesale Growers & Shippers
CamFlor Inc.
Continental Floral Greens
Design Master
Details Flowers Software
Dramm Echter Farms
Fiorebella Inc.
Flamingo Holland, Inc.
Florabundance Inc.
Floral Computer Systems
Floral Supply Syndicate
Floral Trade Distributors
Garden Roses Direct
Golden State Flowers, Inc.
Great Lakes Floral Association
Green Valley Flowers Wholesale
Growers Logistical Services
Holland America Flowers LLC
Hortica, a brand of the Sentry Insurance Group
Jet Fresh Flower Distributors
Joseph & Sons Inc.
K's Transport
Kendall Farms
Kim's Flower Network Inc.
Kitayama Bros. 
Komet Sales
Matilda's Bloombox
McConnell Wholesale Flower Shippers
Mellano & Company
Oasis Floral and Floralife, a division of Smithers-Oasis CompanyOffray
Ocean Breeze Farms
Pyramid Flowers Inc.
Ramirez Wholesale Flowers Inc.
Regional Farms, Inc.
San Francisco Flower Market
Sun Valley Floral Farms
Society of American Florists
San Francisco Flower Market
Texas State Florists' Association
The Produce News/Posy Floral News
Tutuli Flower Farms
Twins Flower Farm
Wafex USA

Attention Musicians and Singers

CalFlowers is hosting a band called the Zippers at Fun ‘N Sun on Tuesday, August 30th that is allowing Floral industry members to join them on stage for a jam session. 

There are a lot of good reasons to attend this fun event besides music, flowers, education, networking, flower couch interviews and more, but a band playing music on the beach in Coronado is too much to ignore.

If this sounds like something, you would be interested in doing and you plan to attend Fun ‘N Sun, contact Williee ASAP.  There is limited space so reach out today! 

Click Here to watch Williee's video with more exciting details.

Williee Armellini
[email protected]
(786) 255-3335


The Bloom Show & Flowers and Cents Live at Fun 'N Sun


With the summer upon us, heat is going to be the concern for the next few months.  As with winter weather disturbances, summer heat can also cause problems.  I strongly recommend checking the “Service Alerts” section of the FedEx website each morning for the latest. Here is the link:  Here you will find the most current alerts and service disruption alerts updated each day.

This is also an interesting site to visit for those looking for the very latest news from FedEx.

A few reminders:

  1. FedEx has reinstated the Money Back Guarantee (MBG) for CalFlowers members however, keep in mind, delays due to hazardous or disruptive weather are not eligible for shipping credits.
  2. As of late, we have seen a rise in incorrect invoicing due lack of box dims being listed on the waybill.   As a best practice, be sure to indicate the box dimensions on your booking/waybill as this will help if there is a dispute regarding the size of your box and ultimately your invoice.

As costs rise for our carriers, surcharges have risen as well across the board notably fuel.  For those members wanting to reference the latest FedEx Surcharges and Fees click here.  

Remember, CalFlowers members have many significant discounts off of these surcharges which add excellent value to our program.  For a list our surcharge discounts, please refer to the FedEx Program Summary on our website.

For members looking for the latest Program Summary and Rates for 2022, we now have them posted up on our website for review.

For qualifying members wanting to contact their local FedEx representative, feel free to contact me and I will put you in touch with the right person.  It’s always a good idea to establish a relationship with your local FedEx field representatives who can help out when you need them or have questions.  

To all our new members who are just starting with FedEx shipping, they have a nice “Customer Training” service that is available upon request.  This service offers shippers direct one-on-one assistance from FedEx covering many of the questions new shippers may have.  If you are interested in signing up, please contact Chris Johnson [email protected].  FedEx also has some excellent information for new shippers on their website.  Visit: for a good summary of what FedEx offers

For members needing FedEx Tech Support, this phone number takes your right into the department (877) 339-2774.  They can help with many tech-related issues including guidance regarding on-line shipping platforms.

We would also like to remind members to stay current with their FedEx Express shipping invoices. FedEx payment terms are 15 days.  All members shipping on FedEx Express are expected to stay within the FedEx payment terms.  To obtain your invoice details and payment options, please contact FedEx Customer Service.

GLS is reporting strong volumes at this time.  Combine this with weather and labor shortages causing operational challenges, on-time deliveries in some areas can be affected.

The good news here is that even though GLS has not officially re-instated their Money Back Guarantee (shipping costs), they HAVE amended that policy for CalFlowers members.  Our agreement with GLS now states that they will credit shipping costs to member shippers if the shipment is not delivered on the scheduled day of delivery.  Members will need to request this within 48 hours by contacting customer service by sending an email to: [email protected].  Include your account number, tracking number and explanation.  Let them know you are seeking shipping charges credited.

Regarding claims on product (inside the box), Generally speaking, GLS will entertain a claim if the box is missing / lost, or damage is present on the exterior of the package.  GLS will not generally process a claim simply if a box is delivered late.  For complete details, please visit

For members who have not downloaded the GLS 2022 Program Summary and Pricing, we have it available on our website.  This year we negotiated a modest 3% increase vs the 5.9% increase that went into effect for 2022

The CalFlowers GLS program is one of our fastest growing, most value-priced offerings, with discounts over 70% off standard rates.  GLS offers later pick-ups and earlier deliveries while providing express door-to-door services covering CA, AZ, NV, OR, WA, NM, UT and ID.  Members who want to ship on GLS must sign up in advance. It’s easy and just takes a few minutes.  Please contact Chris Johnson for more details at (760) 533-5580 or [email protected].   

Please use the Delivery Rates & Times Calculator to view delivery dates and estimated.


Check out this LINK for some interesting Alaska Air Cargo News.  

Please note, we have a new Account Manager in at Alaska Air Cargo, Mike Narowski.  Mike comes to us with a wide variety of air carrier experience and can be reached at [email protected] 

If you have been taking advantage of our new CalFlowers/Alaska Airlines shipping program, you know this offering really delivers when it comes to value.  Our program offers EXCELLENT pricing to many areas of the country from California, while adding a few new destinations such as Seattle, Portland and Anchorage. Check out all the program details on our website.

As a reminder, JetBlue offers CalFlowers members exceptional express prices out of LAX / SFO to Boston, New York, Orlando, Fort Lauderdale, Puerto Rico and now NEWARK (EWR). 

These new rates are some of the best that we’ve see in some time.  For more information, please contact Chris Johnson at [email protected] or Mark Friedenthal at JetBlue Cargo (310) 490-2659.

NOTE: Transportation Rate information and documents are viewable/downloadable as PDFs on the CalFlowers Members Only site. Please note that these documents are considered sensitive material and are available to the primary contacts for Ag Buddy, Associate Floral, Associate Grower, and Floral members.

Welcome New CalFlowers Members

We are pleased to welcome the following new CalFlowers members from May 13 - June 21, 2022:

Associate Floral
Arabella Bouquets
Jupiter, FL

The Flower Shoppe NJ
Vineland, NJ

Associate Grower
Alaska Peony Works LLC
Wasilla, AK

Ronald Harris Fern Co., Inc.
Crescent City, FL

Associate Service
A-Roo Company LLC
Strongsville, OH

CalAir Cargo
San Jose, CA

Cubed Laboratories
Park City, UT

Kate Law Consulting, LLC
Encinitas, CA

Foxen Canyon Farms
Los Olivos, CA

Lopez Flower Farms
Lompoc, CA 

Ph. 831-479-4912 | Fax 831-479-4914