More Americans, enjoying more flowers, more often...

Volume VI, Issue 2

February 2020

In This Issue ...

  1. Join The 2020 GLFA Centennial Celebration
  2. Season 2 of "J Schwanke's Life In Bloom"
  3. Transportation
  4. New Members 


Visit the CalFlowers Facebook page 

Check in for news, upcoming events, photos, and topical items.  

GLFA Floral and Event Expo
March 6 - 8, 2020
Grand Rapids, MI

World Floral Expo (WFE)
March 25 - 27, 2020
New York, NY 

lowers Of The Month:


Violets signify watchfulness, loyalty, and faithfulness.

Give a violet to someone to let them know you’ll always be there for them.  


The other February birth flower is the primrose, which lets someone know you can’t live without them.

Primroses are colorful perennials of European origin that are not actually related to the rose. Among the first to bloom as winter retreats, they’ll multiply each year if given a little shade and moist (but not soggy) soil. 

For Members Only Access

Click Here for a quick reference guide on how to log into the members only site.

Past CalFlowers Newsletters

Click Here to view past CalFlowers Newsletters, now available on our website.

CalFlowers News

Our goal is to communicate with our members and interested parties on a monthly basis about recent, past, and upcoming events, program updates, and general information about CalFlowers' engagement in the industry on behalf of the membership.

If you have an announcement or a story you think our members should see, please email me at: [email protected]



Join The 2020 GLFA Centennial Celebration 

It's time to celebrate! Join fellow industry members from all over the Midwest in Grand Rapids, Michigan, for the 100th anniversary of the Great Lakes Floral Association. The "party" will take place March 6-8, at the Amway Grand Plaza Hotel/Devos Convention Center. A combination of exciting design shows, informative business sessions, networking and fun filled social events, this year's Great Lakes Floral & Event Expo promises to be a weekend to remember.

CalFlowers is a proud sponsor and will be exhibiting at this event.  For more information Click Here.

Season 2 of "J Schwanke's Life In Bloom" 

J Schwanke Productions is proud to announce the release of Season 2 of “J Schwanke’s Life in Bloom” on Public Television! The flower lifestyle show hosted by Flower Expert and 4th Generation Florist, J Schwanke, will begin airing on Public Television stations across the country on April 17, 2020. The show is presented by American Public Television.

Season 2 includes flower farming at Kitayama Brothers, a multi-generational family flower farm in California; a visit to Michigan flower farm Hope Dahlias; and Farmers Market offerings from Eufloria Flowers. Guests include a Pet Communicator and a Bonsai hobbyist. Each episode also shares the health and wellness benefits of including Flowers in your life – at every avenue – including flower arranging, flower crafts, recipes with flowers, and flower cocktails. Lavender, Zinnias, and Chrysanthemums are among the “featured flower” segments in Season 2.

Click Here to read the full article.



As a reminder, current shipping rates and program information is on the CalFlowers Members' Only website.  Members using their log-ins can access this information anytime.  Rates on FedEx, GLS, OnTrac, and airlines can all be found, as well as other handy information.  For questions or comments on any of our programs, please contact Chris Johnson for assistance at (760) 533-5580 or [email protected].

Our new rates for 2020 are available now.  FedEx implemented a 4.9% General Rate Increase (GRI) for 2020 but we have negotiated a reduced 3.5% rate increase for our membership.  These new rates are posted on our website as well as our Program Summary for 2020.

We also want to remind members that FedEx SameDay is also available to members who require SameDay delivery options.  For more information, please contact Chris Johnson at [email protected].

In other Money Back Guarantee news, new guidelines have been issued by FedEx regarding the MBG.  Beginning immediately, shippers requesting a MBG on a shipment must make the request no later than 15 days from the invoice date.  Requests after the 15 - day time period will not be honored.

We would also like to remind members to stay current with their FedEx Express shipping invoices. FedEx payment terms are 15 days.  All members shipping on FedEx Express are expected to stay within the FedEx payment terms.  To obtain your invoice details and payment options, please contact FedEx Customer Service.

For members who wish to move PALLETIZED freight on FedEx, CalFlowers can help direct you to customized solutions and pricing.  FedEx Freight is an excellent option when your shipments call for pallets. Interested members should contact Chris Johnson at [email protected] for more information.

What’s in a name?  Well GSO is now officially GLS!  The latest on the GSO / GLS merger is that the new corporate name and logo has now officially been released as “GLS”.

The GLS Group is excited to combine their decades of experience and expertise as a top-rated European parcel delivery provider. You will see the new GLS name and logo on its website, supplies, vehicles, communications, uniforms, and facilities.  Click Here to learn more about GLS.

Members can find a complete updated program summary posted up on our website.  Members will see only a 3% average increase this year vs. a 4.9 normal increase for other customers. 

The CalFlowers GLS program is one of our most value-priced offerings. GLS provides door-to-door services to CA, AZ, NV, OR, WA, NM, and ID. Click here for the latest GLS promo flyer.

Members who want to ship on GLS must sign up in advance. It’s easy and just takes a few minutes.  Please contact Chris Johnson for more details at (760) 533-5580 or [email protected].      

Our 2020 OnTrac Program update is also in effect.  This year members will only see a 1% increase in an effort to hold down prices.  OnTrac regular Yearly increase is 4.9%.  Look for our updated program on our website,

We know that OnTrac got their start in California and services every ZIP code in California, but did you know OnTrac also services seven other Western States?  OnTrac has 2-day service into WA, OR, ID, NV, UT, AZ, and CO.  And to help understand the service parameters, OnTrac has a very nice “Time and Transit Map” under Zip Tools on their website.  This handy map loaded from YOUR zip code helps you understand OnTrac’s overnight commitment areas.  To download your map, please visit:


In Airline news, CalFlowers has put together a new Promotional Rate with United Airlines Cargo.  Beginning March 1st, United Airlines will offer CalFlowers members aggressive pricing out of SAN/LAX/SFO to the lower 48 states.  These new promo rates are the best we’ve see out of United in some time.  Look for more information on this new program coming next week!

If you haven’t yet heard about the new CalFlowers/Alaska Airlines shipping program, this exclusive offer is now available for CalFlowers members. 

Beginning immediately, Alaska Airlines has lowered the minimum charge form $75 to $50 per waybill.  This improvement should significantly add more value to this already value packed shipping program.

The new Priority Rates are the best we have seen in years and with the Virgin merger completed, Alaska Airlines has an extensive network servicing major popular destinations all across the U.S. Our program works outbound and inbound out of SAN, LAX, and SFO.  Click Here to download the handy link outlining Alaska Airlines INBOUND service to the west coast.  To take advantage of this exceptional program, interested members must sign up.  Please contact Chris Johnson to get started at (760) 533-5580 or [email protected].

NOTE: Transportation Rate information and documents are viewable/downloadable as PDFs on the CalFlowers Members Only site. Please note that these documents are considered sensitive material and are available to the primary contacts for Ag Buddy, Associate Floral, Associate Grower, and Floral members.

New Members

We are pleased to welcome the following new CalFlowers members:

Associate Floral

MIA Floral Logistics
Doral, FL

Associate Grower

Oregon Roses Inc
Forrest Grove, OR 


Commencement Flowers Inc.
Compton, CA

Piazza Wholesale LLC
Oakland, CA

Winkler Enterprise
San Pedro, CA


538 W. Trimble Rd.
San Jose, CA 95131 

Ph. 831-479-4912 | Fax 831-479-4914