World Floral Expo 2018

HPP Exhibitions' 2018 international flower trade show World Floral Expo (WFE) will be coming to Chicago, IL at the Donald E. Stephens Convention Center (Rosemont, IL), from March 20-22.  Be a part of and plan to visit CalFlowers' members who will demonstrate how Californians support:

More Americans, enjoying more flowers, more often

The California cut flower industry recognizes the opportunity to exhibit in the Midwest, connecting with existing customers and meeting new ones.  To facilitate these important connections, HPP Exhibitions is again providing CalFlowers members special rates to exhibit at the 2018 show:

A section of exhibit space has been set aside to feature and celebrate the products of all CalFlowers members, including our out-of-state growers.

CalFlowers, the trade association in the U.S. for the distribution of flowers and floral products across the country, also notes that while the California Pavilion will feature an impressive collection of cut flowers grown in the state, it will also include CalFlowers’ distributor members. 

Registering for WFE 2018

CalFlower members have the opportunity to exhibit on the World Floral Expo floor at significant discounts if they choose to be located within the Association's designated exhibit area:

  General Rates CalFlowers Members
Growers Non-Growers

Registration Fee
Includes: Show directory entry

$150.00 No Charge $75.00
Floor Space + Booth Construction Package
  • Drayage
  • Pipe and drape (back and side walls)
  • gray carpet
  • signage with company name
$27.50 / sq.ft. $13.75 / sq.ft.
(first 100/sq.ft.
free of charge)

$20.63 / sq.ft.
(first 100/sq. ft. 
@ $13.75/sq. ft.)


Flower Designing
  • flower designing
  • design maintenance
  • rental of vase and pillar
(You will automatically be contacted by the manager of the HPP Exhibitions flower design team to discuss your specific needs if selecting this option.)
$150/design $75/design $75/design


Below is the WFE 2018 floor plan as of March 5, 2018, highlighting the CalFlowers Pavilion in the back of the exhibit hall.  

Zoomed in Version of the CalFlowers Pavilion


Request Exhibit Space

  CalFlower Member: Required
  Member Type: Grower   Non-Flower Grower   Required
  Contact Name: Required
  Contact Email: Required
  Contact Phone: Required
  Exhibit Size & Space Selection: 100 sq.ft.   200 sq.ft.   Other Required
List the 3-digit space codes that are your preferences:
  Join Planning Task Force: I would like to be on planning task force. 

If you have questions about this project, feel free to email or call me:
   Michael LoBue
   415-561-6111 Direct
   [email protected]


Exhibitors in the CalFlowers Pavilion
Member Contact Exhibit Space Booth
Alaska Peony Broker 100 sq. ft. 236
Arctic Alaska Peonies Chris Beks 100 sq. ft. 145
CalFlowers Michael LoBue 400 sq. ft. 235
Francis Biddle International, Inc. Frank Biddle 100 sq. ft. 238
Kennicott Kuts Stephen Kennicott 200 sq. ft. 135
South Pacific Orchid Inc. Jason Phan 400 sq. ft.  234
 Star Valley Flowers, Inc.  Phil Mueller 200 sq. ft.  239 
Total   1,500