World Floral Exposition 2016

The 2016 international flower trade show World Floral Expo (WFE) will be returning to Los Angeles, CA, at the LA Convention Center March 9-11, following the very successful 2015 event, which was the first time this important show appeared in California.  Be a part of and plan to visit the Pavilion where CalFlowers' members will demonstrate why Californians want:

More Americans, enjoying more flowers, more often

The California cut flower industry is thrilled to have WFE again in California for a variety of reasons.  When it comes to cut flower production in the United States, California leads the way with between 75-80 percent of U.S. domestic cut flower production happening here in the Golden State.  Visitors to WFE will have the opportunity to see many more of California’s nearly 660 varieties of commercial cut flowers on display than if the event was held out of state or abroad.  Plus, at the 2016 event we're expecting a strong showing of flowers grown across the U.S.

Buyers of cut flowers and potted plants should not miss WFE in Los Angeles and if while in our state you’d like to visit a California flower farm, ask one of our CalFlowers members, or call our offices at 831-479-4912 and we’ll see if we can make arrangements for you.

CalFlowers’ members have already reserved 9,000-square-feet of exhibit space that will be featured in a special American/California Pavilion.  That is almost three (3) times the space just for American grown flowers than was on display during the 2015 WFE event.

CalFlowers members are thrilled to exhibit with other world-class flower growers from around the globe who contribute to the U.S. markets.  On display will be an unprecedented level of cooperation between the major U.S. floral industry stakeholders, including non-U.S. growers, to promote per capita flower consumption in the U.S. from its current place of 15^th in the world to a much greater market share.

CalFlowers, the trade association in the U.S. for the distribution of flowers and floral products across the country, also notes that while the California Pavilion will feature an impressive collection of cut flowers grown in the state, it will also include CalFlowers’ distribution members. WFE attendees will meet key players in the movement and distribution of American- and California-grown flowers to market and help grow their businesses.

Locating WFE in the heart of the U.S. flower industry is a nod to the importance and role of not only our hardworking and talented growers, but to the transportation, production, logistics and many other experts and suppliers that get flowers from the field to the consumer.

Events like WFE 2015 help grow U.S. consumption patterns through information and knowledge sharing and through meeting and collaborating with individuals and companies working to nurture a robust and competitive floral industry in the U.S.

WFE 2015 Show Report

For a complete report on WFE 2015 held in Los Angeles, please visit the WFE 2015 Show Report.  It contains information about the demographics of attendees at that event, photos, and testimonials of CalFlowers members who exhibited.

Registering for WFE 2016

	General Rates	CalFlowers Members Growers Non-Growers
Registration Fee Includes Show directory entry	$150.00	No Charge	No Charge
Floor space (includes drayage)	$25.00/sq.ft.	$12.50/sq.ft. (1st 100 sq.ft. free of charge)	$18.75/sq.ft.
Construction Booth Package Includes: Pipe & drape; back- and side-walls, gray carpet, signage w/company name, 1 table, 3 chairs, 1 waste paper basket, lighting, daily booth cleaning.	$7.95/sq.ft.	$7.95/sq.ft. (1st 100 sq.ft. free of charge)	$7.95/sq.ft.
Flower Designing Includes: flower designing, design maintenance, rental of vase and pillar. You will be automatically contacted by the manager of our flower design team, to discuss your specific needs, when ticking this option	$150/flower design	3 flower designs per designs per 100 sq. ft. included.	N/A

 

Below is WFE 2016 floor plan as of February 9, 2016, highlighting the U.S./California Pavilion at the entrace of the exhibit hall. See reservation form below the floor plan...