 CalFlowers Wins Marketer of the Year Award for Each year the Society of American Florists honors the best in floral marketing with the coveted MOTY (Marketer of the Year) That Flower Feeling is a successful collaborative marketing campaign, that was launched in 2022 by CalFlowers. The nationally scaled, consumer direct marketing campaign was created to raise per-capita consumption of fresh flowers in the United States. Within one year, the campaigns’ self care focus has reached over 88.1 million consumers in the U.S. and has put fresh cut flowers in the forefront of consumers' minds. That Flower Feeling Foundation will rely on the floral industry to continue our marketing, promotion, and analytical efforts. The marketing effort is currently being sustained by contributions from many companies of all sizes in the floral industry. We hope to grow the campaign to an even larger scale over the next 12 months through collaborative funding from the entire industry. The success of the campaign will take an effort by the entire floral industry to sustain collaborative marketing for all the U.S. floral market. For more information, please visit: thatflowerfeeling.org/Steve Dionne: [email protected] / (760) 213-3996 Vanessa Leite: [email protected] / (831) 304-4212 
THAT FLOWER FEELING
is a cooperative effort to get more Americans enjoying more flowers more often by pushing flowers into the culturally relevant “self care” space through a funny, edgy, shareable campaign called ‘Flowers. Self care made easy’. CalFlowers has designed and launched this major consumer-direct campaign, and is sharing the full array of professional marketing assets with the entire floral industry – for free. It is our gift to the industry, and we hope everyone will join us in amplifying the current campaign, as well as pledging funding to keep the campaign going and produce new future campaigns. CalFlowers is currently exploring a voluntary funding model, based on annual pledges from individual companies and trade associations. Our goal is to create an annual marketing fund that will support ongoing, consumer-direct marketing to increase flower consumption in the U.S. market. We are seeking support from all segments of the floral industry from production to retail and everything in between. Click Here to visit That Flower Feeling website.
WE’VE MADE IT EASY TO PARTICIPATE BY SHARING THE CAMPAIGN ASSETS The assets that have been created are available for you to promote flowers. SHARE THE CAMPAIGN IN MULTIPLE WAYS TO INCREASE AWARENESS
MORE TO COME To learn more about That Flower Feeling - connect with Steve Dionne by phone: (760) 213-3996 or email [email protected]. |
