More Americans, enjoying more flowers, more often...

Volume V, Issue 11

November 2019

In This Issue ...

  1. CalFlowers Board Election Results for 2020
  2. World Floral Expo 2020
  3. The Tale Behind Flowers
  4. Transportation
  5. New Members 

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Check in for news, upcoming events, photos, and topical items.  

World Floral Expo (WFE)
March 25 - 27, 2020
New York, NY 

 Flower Of The Month:


The word, “chrysanthemum,” comes from the Greek prefix “chrys-” meaning golden and “-anthemion,” meaning flower. It’s original colors were golden, though mums now come in many colors.


A native to Asia with a history that dates back to 15th century B.C., chrysanthemum symbolism often originates from its original birthplace.

In Japan, there’s even a “Festival of Happiness” to celebrate this flower each year.

  • Both the Chinese and Japanese consider chrysanthemums a powerful emblem of youth. The Chinese also believe that it prevents gray hair. 
  • A symbol of the sun, the Japanese consider the orderly unfolding of the chrysanthemum’s petals to represent perfection.
  • Confucius once suggested chrysanthemums be used as an object of meditation.
  • It’s said that a single petal placed in the bottom of a glass of wine enhances longevity.


  • A red chrysanthemum means “I love you.”
  • A white chrysanthemum means innocence, purity, and pure love. 
  • A yellow chrysanthemum means slighted love. 


Chrysanthemums are perennials. After they finish blooming in the fall, mulch them with several inches of straw to protect them from the cold.

For Members Only Access

Click Here for a quick reference guide on how to log into the members only site.

Past CalFlowers Newsletters

Click Here to view past CalFlowers Newsletters, now available on our website.

CalFlowers News

Our goal is to communicate with our members and interested parties on a monthly basis about recent, past, and upcoming events, program updates, and general information about CalFlowers' engagement in the industry on behalf of the membership.


CalFlowers Board Election Results for 2020

Thanks to the 73 Floral members who cast ballots in the recent election cycle.  We reached quorum and are pleased to announce that each of the six candidates received a majority of the ballots cast to validate these results.  There were three write-in candidates and no abstentions.  The six board members elected on this ballot are: 

  • Luis Cervantes - CalMex Wholesale Growers & Shippers Inc.
  • Steve Dionne - WAFEX USA, Inc.
  • Patrick Dahlson - Mayesh Wholesale Florist Inc.
  • Ben Dobbe -  Holland America Flowers LLC
  • Doug Dobecki - The Sun Valley Group
  • Lisa Filice - Regional Farms Inc. 
Each of these directors were elected to three-year terms.

Your board officers for 2020 will be elected at the December meeting of the Board of Directors.  The results of the officers’ election will be announced following the December board meeting.   Click here for a list of your 2020 CalFlowers Board members.

World Floral Expo 2020

CalFlowers will have a booth at the World Floral Expo being held in New York, NY, March 25 - 27, 2020.  

If you would like to exhibit, click here for more information.  HPP will be handling all exhibit registrations.

Dates & Location:

Wednesday March 25 - March 27, 2020
10:00 a.m. - 4:00 p.m.

Jacob K. Javits
Convention Center
Hall 1E

2655 W 34th St
New York, NY 10001

For more information please contact: Mrs. Patricia Peláez, 
email: [email protected]

The Tale Behind Flowers

There is a lot of research done behind flowers, but not everyone knows it.  Therefore, Ball is eager to show the world.  In the recently launched video, the story behind the flower research and development is being told.

Everyone knows flowers, everyone loves the emotions they transmit and how they are used to express happiness, gratitude, love and excitement.  Flowers help tell stories, they reduce stress levels, they awake most of the senses: sight, smell and touch and they even lift peoples' moods.  Click here to read the full press release.

Click here to watch the video.


As a reminder, current shipping rates and program information is up on the CalFlowers Members' Only website.  Members using their log-ins can access this information anytime.  Rates on FedEx, GSO|GLS, OnTrac, and airlines can all be found, as well as other handy information. For questions or comments on any of our programs, please contact Chris Johnson for assistance at (760) 533-5580 or [email protected].

For shippers needing supplies, please note that for the Thanksgiving Holiday period, customers will need to order by November 18 to receive supplies prior to Thanksgiving.  No supplies will be delivered Monday or Tuesday, Nov. 25 & 26.  For the Christmas Holiday, shippers will need to order supplies by December 6 to ensure delivery prior to the holiday. No supplies will ship from December 12 - 23.  

Please also note that due to the yearly Holiday shipping season, FedEx Money Back Guarantee (MBG) will be suspended from November 3 to December 24, 2019.  After this time, the Money Back Guarantee will be reinstated to all FedEx customers.

And in other Money Back Guarantee news, new guidelines have been issued by FedEx regarding the MBG.  Beginning immediately, shippers requesting a MBG on a shipment must make the request no longer than 15 days from the invoice date.  Requests after the 15-day time period will not be honored.

We would also like to remind members to stay current with their FedEx Express shipping invoices. FedEx payment terms are 15 days.  All members shipping on FedEx Express are expected to stay within the FedEx payment terms.  To obtain your invoice details and payment options, please contact FedEx Customer Service.

For members who wish to move PALLETIZED freight on FedEx, CalFlowers can help direct you to customized solutions and pricing.  FedEx Freight is an excellent option when your shipments call for pallets. Interested members should contact Chris Johnson at [email protected] for more information.

What’s in a name?  Well GSO is now officially GLS!  The latest in the GSO / GLS merger is that the new corporate name and logo has now officially been released as “GLS”.

The GLS Group is excited to combine their decades of experience and expertise as a top-rated European parcel delivery provider. You will see the new GLS name and logo on its website, supplies, vehicles, communications, uniforms, and facilities.  Click Here to learn more about GLS.

We are also working on our new agreement for 2020 and beyond. Members should expect more details coming in the next few weeks.

The CalFlowers GLS program is one of our most value-priced offerings. GLS provides door-to-door services to CA, AZ, NV, OR, WA, NM, and ID. Click here for the latest GLS promo flyer.

Members who want to ship on GLS must sign up in advance. It’s easy and just takes a few minutes.  Please contact Chris Johnson for more details at (760) 533-5580 or [email protected].    

We know that OnTrac got their start in California and services every ZIP code in California, but did you know OnTrac also services seven other Western States?  OnTrac has 2-day service into WA, OR, ID, NV, UT, AZ, and CO.  And to help understand the service parameters, OnTrac has a very nice “Time and Transit Map” under Zip Tools on their website.  This handy map loaded from YOUR zip code helps you understand OnTrac’s overnight commitment areas.  To download your map, please visit:


If you haven’t yet heard about the new CalFlowers/Alaska Airlines shipping program, this exclusive offer is now available for CalFlowers members.  The new Priority Rates are the best we have seen in years and with the Virgin merger completed, Alaska Airlines has an extensive network servicing major popular destinations all across the U.S. Our program works outbound and inbound out of SAN, LAX, and SFO.  Click Here to download the handy link outlining Alaska Airlines INBOUND service to the west coast.  To take advantage of this exceptional program, interested members must sign up.  Please contact Chris Johnson to get started at (760) 533-5580 or [email protected].

NOTE: Transportation Rate information and documents are viewable/downloadable as PDFs on the CalFlowers Members Only site. Please note that these documents are considered sensitive material and are available to the primary contacts for Ag Buddy, Associate Floral, Associate Grower, and Floral members.

New Members

We are pleased to welcome the following new CalFlowers members:

Associate Floral

Allan's Flowers of Prescott LLC
Prescott, AZ

Lilburn, GA

Sri Farm LLC
Katy, TX

Associate Grower

North Pole Peonies, LLC
North Pole, AK


Flowerlink LLC
Torrance, CA

Poulter Family Enterprises, Inc.
Oceanside, CA

Steve Rinehart
Encinitas, CA

Twins Flowers
Carlsbad, CA




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Ph. 831-479-4912 | Fax 831-479-4914