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Cal Poly Horticulture Major Is Second Recipient of CalFlowers Floriculture Scholarship

Helene Dondero, a senior at California Polytechnic State University in San Luis Obispo (Cal Poly), has been selected to receive the second annual CalFlowers Scholarship. The scholarship is awarded every year to an undergraduate student who demonstrates a commitment to working in the floriculture industry.

Dondero is a senior at Cal Poly majoring in agricultural science with an emphasis in ornamental horticulture and a minor in agricultural business.  She grew up in the floral industry, working in her family’s business, Fiore Floral and Gifts, and participating in and leading numerous student and industry organizations at Cal Poly and with Future Farmers of America (FFA). She plans to return Cal Poly to complete a master’s degree in agricultural science after she graduates in the spring of 2020.

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Floral Business: Grower Tour Garners Applause

We were pleased to have E. Shaunn Alderman, Floral Department Marketing Strategist at FLORAL BUSINESS / PRODUCE NEWS, attend our biennial convention, Fun ‘N Sun, a few weeks ago. She wrote an article about the event – with great photos­ – in the August issue of Produce Business, and provided us with a pdf of the article.

Please click on this link to read and/or download the article.

Inspired Design Retreat & Floral Runway Show

The design team “Inspired Design”, co-founded by Patience Pickner, AIFD, PFCI, and Ace Berry, AIFD, PFCI, recently held a three-day floral education retreat in Chamberlain, South Dakota.  The retreat started with a brunch riverboat cruise and featured several styled shoots, including one on the Missouri River.

The retreat culminated in a Field to Table dinner and Floral Couture runway show in a 100+ year-old barn venue.  The public was invited to this event, and the barn was filled to capacity, where over 175 people attended. They got to enjoy an amazing locally grown/raised dinner, locally produced wine, several speakers who touted the importance and benefits of purchasing American Grown flowers, and the finale of the evening where over 40 floral designs rocked by gorgeous models on a floral runway brought the house down!

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