Board of Directors


Ben DobbePresident
Ben Dobbe
COO & Senior Sales Executive
Holland America Flowers, LLC

Ben is currently COO and Senior Sales Executive of Holland America Flowers, LLC. He immigrated from Holland in 1980 to Woodland Washington, where he worked on the family farm (Holland American Bulb Farms) throughout his childhood. In 1986, his family started All Seasons Flowers, now formally Holland America Flowers, for which he became Sales Manager in 2007.

He is past President of the Northwest Bulb Growers Association and is a current Board member for both CalFlowers and SAF. Flowers are his life!

Ben, his wife, and their four daughters moved to California in June 2012, where they currently reside.


Vice President
Frank Biddle
President and Owner, Francis Biddle International, Inc. (FBI Flowers)

Frank Biddle is the president and owner of Francis Biddle International, Inc. (FBI Flowers) and has been in the flower business since 1987. Frank has extensive experience in growing, shipping and import consolidation, and travels extensively throughout California, South America, Mexico and Africa to stay connected with his friends in the industry. Frank lives in Del Mar, California with his wife Jennifer and their two sons Joseph and George. When not in the office, Frank enjoys surfing, biking and hiking the hills of East County with his bird dog Remi.


Marc RobinsonSecretary/Treasurer
Marc Robinson
Farm Liaison/Marketing Manager, Delaware Valley Floral Group

Marc Robinson is working for Delaware Valley Floral Group in Oxnard, CA. He has 30 years of floral industry experience in sales, marketing, production and logistics. Marc has worked in wholesale, mass market, and e-commerce channels in the industry. His experience will complement an already strong board in efforts to implement initiatives that CalFlowers has planned for 2018-2019.


Immediate Past President
Mike Mooney
General Manager, Dramm & Echter

Mike is the General Manager for Dramm and Echter Farms, overseeing sales, shipping, receiving and production planning. Mike has spent over 20 years in the floral industry, including such firms as Mayesh, Roy Houff Co, AJ's Fine Foods and Cactus Flower Florist.  Mike represents the third generation in his family in the floral industry.  Mike has been a member of the CalFlowers board of directors since 2013, and has been active in other floral industry associations, such as the Society of American Florists (SAF) and the California Cut Flower Commission (CCFC).

Mike received a bachelor's degree from Arizona State University in Supply Chain Management.    

At-Large Directors 

Jeanne Boes
General Manager & COO, San Francisco Flower Mart

Jeanne Boes assumed the role of General Manager and COO of the San Francisco Flower Mart in 2017, after serving as the Director of Communications for the Mart from June 2009. She still shoulders many of the communication responsibilities. Jeanne has spent the last twenty years in the floral industry, working in operations, marketing and communications.


Joost Bongaerts

Joost Bongaerts
President, Florabundance

Joost Bongaerts is president and CEO of Florabundance Inc., a leading trusted brand serving upscale flower shops and wedding designers. Joost has worked in the floral industry for 40 years, as a marketer of fresh cut flowers in his native Holland, developer of sales channels to supermarkets such as Kroger, Safeway and Giant, and as a retail florist.  His experience also includes selling flower bulbs to growers, teaching how to grow bulb cut flower crops, and selling perennial plants to garden centers. Joost took equity in Florabundance in 2001. In 2008, he and his wife Alexandra became the sole owners of Florabundance. Their home is in Summerland, CA.


Pat Dahlson
CEO of Mayesh Wholesale Florist

Pat brings a wealth of floral industry experience to the CalFlowers Board, not only from his success at the helm of Mayesh Wholesale Florist, but from his previous leadership positions with the Wholesale Florists & Florists Suppliers Association (WF&FSA) and the Society of American Florists (SAF). 


Steve Dionne
President, WAFEX, USA

Steve Dionne has served on the CalFlowers Board of Directors for over 10 years, and has twice served as President of the association. Steve has been involved in the California floral industry for over 20 years, and is owner of Wafex USA in partnership with Wafex Australia. He holds a B.A. from University of San Diego.

Steve’s industry achievements include SAF’s Floral Marketer of the Year (1998), and induction to The American Academy of Floriculture (2010).

In his personal life, Steve serves on the Board of Directors of St. Peter’s Catholic School, coaches basketball and academic decathlon, and has done numerous speaking engagements and radio interviews on the subject of Autism acceptance.


Lisa FiliceLisa Filice
President, Regional Farms, Inc.

Lisa Filice is President and CEO of Regional Farms, Inc., a flower shipper of cut flowers and greenery established in 1982 and located in Northern California.  Prior to purchasing Regional Farms, Inc. in 2011 with her husband Michael, Lisa worked in Sales and Administration for Regional Farms and Wayne's Wholesale.

Lisa also owns Expressions Floral, a retail floral business specializing in weddings and special events throughout Northern California.  Lisa has been on the CalFlowers board since 2013.


Mike FranzoiaMike Franzoia
President, California Flower Shippers

Michael Franzoia is President of California Flower Shippers, a grower and shipper of cut flowers in Mountain View, CA.  Michael’s more than 28 years in the wholesale flower industry includes active involvement in key trade associations.  He’s been president of the CalFlowers board of directors four (4) times since 2004. He served on the WF&FSA Young Executives Committee from 1996-2001, and as its president in 2001.  He was the Fun ‘N Sun convention chair in 2007 and 2011, and served on the SAF Wholesalers Council and Convention Committee from 2009 to 2011.


Robert Kitayama
President and CEO, Kitayama Brothers, Inc.

Robert Kitayama is the President and CEO of Kitayama Brothers, a grower and shipper of cut flowers in Watsonville, CA. Before working for Kitayama Brothers, Robert founded and managed GrowFloral, a division of Greenleaf Wholesale Florist. Robert has worked for more than 30 years in the floral industry, building experience in everything from greenhouse labor to retail sales. Robert’s current focus is on re-energizing flower growing in Northern California. The American consumer is looking for good quality, locally grown flowers and more California farmers should take advantage of this situation. Robert has been a member of the CalFlowers board of directors since 2006.  


Ivor Van Wingerden

Ivor Van Wingerden
Manager, Ocean Breeze Farms

Ivor Van Wingerden is the manager of operations for Ocean Breeze Farms in San Luis Obispo County.  He oversees the Oriental Lily, Asiatic Lily, and Hydrangea program, as well as the company's greenhouse cucumber operation.  Ivor graduated from UC Berkeley in 2005 with a B.S. in Business Administration. He was one of the youngest members to complete the California Agricultural Leadership Program in 2009. He serves on the promotions committee for the California Cut Flower Commission.  He lives in Nipomo with his wife Brooks and three daughters.